In production... as a failsafe, which is what it was hyped up and billed as. Their website advertises it differently than that too, describing it as a function of RTH. In fact, it's probably described several different ways in several different places.
Again, others can correct me if I'm wrong, but even at NAB 2016, which is when Rewind was publically announced, it was never described as a part of failsafe. Here's an article from a 3rd party posted the day after NAB which describes it as above - push a button and it rewinds:
3DR Makes Solo Drone Smarter with Software | PDNPulse
There's any number of articles describing it exactly the same way. In fact, a Google search could find no mention of Rewind as part of failsafe outside this forum, where it was discussed while still being in beta. It appears it was keyed to the Home button as opposed to Pause, and initially part of failsafe *during beta*. If you can find it officially described otherwise, I'd be interested to see that.
You keep saying it's disabled in firmware, which from what others are saying, it's not, and the removal of it as part of failsafe was due to a long discussion in the beta process where it was decided the Home button should be reserved for the sole purpose of RTL, which I would agree.
Look, I'm all for taking them to task for actual issues - Return to Me on Android is dangerous and should be fixed. Selfie should be fixed. But we shouldn't criticize for our own speculation or for a change in behavior of a feature between beta testing and official announcement. As it was officially announced, it seem to work exactly as such - press a button and it'll rewind.
Even if it was mentioned officially as a failsafe, I still think it's better that it was removed as the behavior of the combination of rewind for a distance then RTL would be difficult to accurately predict, and the cases where that might be helpful are very specific and obscure - flying both behind an obstruction AND under and overhead obstruction, or behind an obstruction that happens to be taller than the RTL altitude. Outside those two scenarios, the normal RTL should work perfectly, and the degree to which a combined Rewind and RTL complicates the failsafe, to me, doesn't justify the ability to handle two very specific and rare scenarios.
*edited 6:40am*