One of the biggest annoyances customers deal with in any industry, is shipping and receiving. Honest, transparent, no B.S. assessments of what the shipping and handling details are, would be a huge step toward gaining credibility with the people that buy your products. The temptation to want to go directly to a local store to buy a product, instead of ordering online and waiting for shipping, is only outweighed by the desire not pay sales tax. Take advantage of that, and make the shipping and handling as easy, fast, and drama-free as is economically feasible for you.