NAB,,,Where's 3DR???

I got a goprofessional cases backpack. But that's even more expensive.

If you search backpacks on this site you might be able to find a post from this past fall. The guy got a $44 (US) backpack, and then put the packaging material that the solo ships in inside that. It seems like it worked pretty well for him.
Well I just tried to search for the exact thread from last fall and came up with nothing. Anyway, the concept is simple. If you still have the original packaging, which is cardboard but pretty sturdy, then you search for a tactical backpack that has enough space to fit that inside. You probably only need to use half the packaging. Essentially it's just the same as a custom solo insert for a generic pack.
 
It would seem to me that 3DR is clearly shifting from a prosumer market to the aerial mapping industry. It's a tough pill to swallow, but DJI has pushed 3DR out of their market. 3DR simply could not compete in DJI's primary sandbox. It doesn't take a market analyst to see that 3DR is in "save yer ass" mode. All the signs are there my fellow flyers. I'm sorry to see it.

My hopes were on an American company that delivered on the dream they spoke of. I believed the ads that promised a dedicated future for 3DR enthusiasts. It felt really good. What we knew as the company we put our money on is something else now. Not bad, could be very good...but something else.

How it plays out for us is that 3DR is going into the niche market of professional aerial tomography. It has nothing to do with fun, it has little to do with cinema. The company's focus has to be on the needs of their new target market. In the final analysis, DJI had deeper pockets and owned more of their own supply and R and D chain. Solo couldn't meet their capabilities with market response, price point, nor technology. It didn't help that the company that made the cameras decided to make their own drone. 3DR DID score outstanding points in customer relations, after the initial late deliveries. The costly warranties were honored with integrity. CEO Anderson also created distribution partnerships that were brilliant. It was a glorious experiment, driven by a charismatic visionary.

Chris Anderson miraculously pulled in 100 million to set sail. He needed 500 million. My personal thought is that Mr. Anderson should have found a way, during the height of the burgeoning market's highly emotional interest in Solo, to bring the company public. The story of Solo was once very very strong. That move would've given 3DR the capitalization it needed to compete. Sad... I'm bummed out. (yeah, old guy)
 
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