Ollie obviously knows his rotary wing aerodynamics. He probably knows all about what follows, but didn't want to complicate things too much. So I'll risk it: hovering in ground effect (IGE) isn't really caused by a "cushion of air." The vortices spilling off the ends of the blades dissipate as they contact the ground rather than being re-ingested into the outer portion of the airfoil. Out of ground effect (OGE) hover requires more power, as Ollie pointed out, because the rotor disc (or discs in the case of quads) re-ingests those vortices at the tips of the blades. Get through translational lift and the machine outruns those pesky vortices.