Thanks for the link! Most of it was Greek to me but I get the idea.I actually shoot in 4k most of the time. Only on rare occasions to I do anything else, and that is generally because I need a high frame rate not available in 4K.
I render it down to what is needed. 4K video rendered to 1080 actually looks better. As is discussed here.
RedShark News - Why everyone should be shooting 4K - even for HD delivery
The only downsides to this is that 4K takes more space, and needs to be edited on a healthy machine. If you have those (and aren't doing slo mo etc.) I truly believe 4K W 30 is a good setting for most things if you aren't doing advanced editing, and gives you a ton of options if you do post processing.
My computer will barely run when just trying to view 4K from my GoPro.
If I want to post a good looking video on a website, what should I be outputting? 1080 HD ?, what bit rate, etc?