Yes it is hardware and software. Automatically geotags your pics and makes them usable in any mapping software. We give the Sony solution without having to just use the software from 3dr. You can use Pix4D, DroneDeploy, etc. Our system right now in the states with camera, gimbal, and computer are 1920.44 shipped and fees included.
3D Robotics Drone Forum
TheBlueDog
A little more than I can afford right now for a hobby kit, but I'll keep it on my wish list! 
I originally got my Solo with the interest in doing mapping as more of a hobby. I had started to look into the cameras that are gopro style that attach to the bottom of the drone.
The kit you're selling is software and hardware to bolt onto the Solo? What kind of pricing for it?