Yeah. I don't know Power Director, but assuming it has decent color controls this is what you want to do in this order.
- Fix exposure (blacks first, whites, then midtones last)
- Adjust overall temperature (i.e. tint)
- Boost saturation
So I'm going to throw a ton at you below. I'm going to oversimplify and not thoroughly explain everything. Hopefully it's enough to get you started. At the very least you can research some of the terms, etc. I'm not even sure Power Director has scopes, which you'll need, or the ability to adjust exposure independently in the blacks/shadows, midtones, and whites/light areas. The ability to do that with exposure is kind of critical.
This is also a valid approach in Davinci Resolve, with some tweaks. But that's a pretty hardcore program. Anyway, here goes some extra info on the 3 steps above. (Sorry it was written quickly).
1. Fix exposure.
To fix exposure it's best to have a wave form scope showing luma levels. Luma is the measure of how bright or dark a pixel is.
Anyway, start by brining down exposure in the blacks. You should see the luma waveform graph start to stretch toward black. If there is something black in the scene, then at least part of your luma graph should be touching 0.
Scrub through your video and look for frames where the luma wave form dips below 0. If you find that, then push exposure in your blacks up a bit. Keep doing that until you find a black level where you can scrub through your whole video and the waveform never dips below 0.
Next adjust your whites exposure. Often I leave this alone. In general you don't want your whites to exceed the top line on your graph (I'm way over simplifying here, the limit is 940 lre). You can allow some whites to spike over the top of the graph if they corespond to specular highlights off metal or water. We can legalize those areas later.
Last, adjust midtone exposure to taste. push your midtone exposure down to get get a richer, sharper look. Push it up for a more washed out look.
2. Adjust overall temperature (i.e. tint)
Since we shot the footage with "native" white balance, the GoPro didn't do anything to compensate colors. We need to adjust the color balance ourselves. Many apps have many tools for this. Personally I temporarily crop the image so that only a white section of the image is visible. That's easy in the winter. Other times of year I try to find something that should be white, or at least natural grey.
First I crop the image to show only white (or grey). Then I pull up an RGB parade scope. Then I push the color hue controls until the red, green, and blue graphs all peak at the same level. Even parts red green and blue = neutral color.
Once I've got that balanced, I uncrop and then tweak. Often I'll push a touch of blue or teal into shadows, and add warmth to the highlights.
3. Boost saturation
Just crank up the saturation until it looks horrible. Then cut that level in half. If it looks fine, then it's probably still over saturated. Walk away and then come back to get a fresh look. Just remember, the "GoPro" look that everyone loves is highly saturated - so don't be afraid to push it.