They released a subpar camera, the Hero4 Session. The Hero5 was delayed. No new release before the holidays. New alternatives hitting the scene. Sales way down across the board (drones, sports, average Joes). They let 7% of the workforce go. Now they are waiting 9 months to release new stuff? That's a long time to hold on in their situation. They need an influx of cash, now. Who knows what they're thinking. They need to sell their entire line for about $100-150 cheaper, imo. Can't tell me they still wouldn't be profiting. I was in electronic manufacturing for quite a long time. This stuff isn't expensive to produce in the quantities that they are. They also need to give up on their drone adventure imo. That's not their forte. Its sucking talent and resources in an area where others will clearly always excel (Solo, et al). Focus on making better, smaller cameras. Open source their HeroBus with no licensing fees. Let everybody use it how they want to. Sales would skyrocket. Exclusivity limits sales in the long run.